GameStop Holds the Line on Xbox Game Pass Ultimate Price Amid Microsoft Hike
The recent news that Microsoft is raising the price of Xbox Game Pass Ultimate by a significant 50%, from $19.99 to $30, has caused considerable stir and frustration among gamers and industry watchers online. As criticism mounted across social media, retail giant GameStop has stepped in, seemingly siding with players by maintaining the previous price point.
GameStop announced across its social media channels that it will continue to sell the Xbox Game Pass Ultimate subscription for $19.99 per month, both in its physical stores and online. This move directly counters Microsoft's new pricing strategy. Furthermore, members of the GameStop Pro program, which costs $25 for an annual membership, will receive an additional 5% discount, bringing their monthly subscription cost down to an even lower $18.99.
In essence, GameStop is actively working against Microsoft's updated pricing policy, offering players a significant way to save money and keep their subscription costs at a familiar level. This decision offers a substantial benefit to loyal GameStop customers and potentially attracts new ones looking to mitigate the higher costs. How long this generous offer will last, however, remains to be seen.
What This Means for Players
For Xbox gamers, particularly those who rely on Game Pass Ultimate for their gaming needs, this is a welcome reprieve. It offers a direct avenue to avoid the 50% price increase imposed by Microsoft. While GameStop's ability to maintain this price indefinitely is uncertain, for now, it provides a valuable option for budget-conscious players to continue enjoying their favorite Game Pass titles without the added expense. This move could also put pressure on other retailers or even Microsoft itself, depending on its impact.
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